The ArtÓ x William – Icons Collection is a celebration of the objects, symbols, and moments that have shaped collective memory across generations. Drawing inspiration from the bold visual language of the 1980s and beyond, the collection reimagines cultural touchstones, everyday icons elevated to legendary status. From the tactile simplicity of the Rubik's Cube to the unmistakable silhouette of the London Bus, these works capture the familiarity of objects that have quietly defined eras. 'The Lion King No 9 Bus' reimagines one of London’s most recognisable symbols, the iconic red double-decker, through a playful and unexpected cultural crossover. Referencing the timeless imagery of The Lion King, the piece fuses urban identity with cinematic mythology, transforming a familiar cityscape object into something imaginative and surreal. The bus, ordinarily a symbol of routine and movement, becomes a stage for storytelling, where nostalgia meets reinterpretation.